You have researched the manufacturer or agent that you really want to work with. You have checked their art to see if your work might fit in. You have carefully put together collections with a few mockups and you’ve done your best artwork. Your contact information is clearly placed so that you can be reached…wait for it…you breathe and you hit SEND.
You are hoping for a great response and a huge YES. Here it is. It’s in your inbox…you can barely stand it and you delay opening it because you are trying to set your mind up for the answer. What if? What if? What if?
Through the drops of sweat on your brow, both from working hard with intention on the submission and from the anxiety of waiting for this response, you finally open the email. BAM…no...NO? NO. It can throw the most experienced of artists into a backward flip. Hey, Van Gogh didn’t sell more than one piece of art while he was alive and you still have more opportunity to come and you still have your ear.
Why not, you ask yourself? My work is as good as any. My snowman is awesome. Those are great colorways. Blah blah blah. You go on and on and drive yourself into the ground like a corkscrew. Guess what? It’s a great thing. It’s a gift. Besides, nothing has changed. You are no worse off than you were before you sent it.
You have created beautiful work, it’s all set for submission to the next place, person or project. and with the right thinking, you can move on quickly with confidence.
Rejection is nothing but feedback. Feedback is great. You may have heard before how Einstein, Aristotle, and most of the masters were rejected multiple times. No one said you were going to fly through this like a bird. Nope, this is simply part of the art licensing process. It’s part of the business. It's part of the anything-can-happen territory of this industry.
Our brains treat rejection like physical pain but dealing with rejection is easier when you make the following 7 choices:
KEEP GOING, move forward image by image, border by border, pattern by pattern. Think about what you learned from this rejection. Yup, it can hurt, anger, upset or sting you but parking in that space will only get you a ticket you don’t deserve.
ART LICENSING FROM my PERSPECTIVE